„Our teams understand that technology and innovation are critical to the future of music,“ he said. „With this groundbreaking agreement and UMG`s input, Spotify will continue to develop unprecedented, forward-looking, art-driven technology that will help create more connections between artists and fans at the right time in ways that other platforms can`t.“ Spotify and UMG said they will collaborate on new marketing campaigns on the music streaming company`s platform, while UMG will also deepen its role of early adoption of future Spotify products. We use our „Investors“ and „For the Record“ sites, as well as other social media, which are listed in the „Resources – Social Media“ tab of our investor site, to disclose key information about companies. For more information, photos or to contact the press team, go newsroom.spotify.com/. Spotify and Universal Music Group have entered into a new multi-year global licensing agreement. As part of the deal announced Wednesday, July 22, the label group is deepening its role of early adoption of Spotify`s marketing tools and other technical functions, which both sides hope will innovatively foster more effective connections between fans and artists. Spotify changed music listening forever when we hit the market in 2008. Our mission is to harness the potential of human creativity by giving one million creative artists the opportunity to make a living from their art and billions of fans to enjoy and be inspired by these creators. Everything we do is driven by our love of music and podcasts. Discover, manage, and share more than 50 million tracks, including more than 1 million podcasts, for free or update Spotify Premium to access exclusive music features, including improved sound quality and an on-demand, offline, ad-free listening experience. I am a professional and award-winning journalist, with over 15 years of experience writing and editing arts and entertainment content for leading media companies across the country.
Obtaining a Master`s degree in Media Management at the New School has allowed me to build my expertise in the latest practices and concepts for the management of traditional and emerging media organizations and platforms. As a violinist, music is my passion. .